Zero-fee stock trading app Robinhood has joined the unicorn club thanks to reaching 2 million users and 17% month-over-month growth of its revenue-driving Robinhood Gold subscription product. The startup confirmed to TechCrunch that it’s raised $110 million at a $1.3 billion valuation led by DST Global, with participation by existing investors NEA, Index Ventures and Ribbit Capital, plus new investors Thrive and Greenoaks.
Today’s announcement confirm’s TechCrunch scoop from last month that Robinhood was raising at $1.3 billion from DST. The 80-person, 4-year-old startup has now pulled in $176 million in total funding.
“But How Are You Going To Make Money?”
“Our investors are saying ‘we haven’t ever seen a finance company that’s managed to grow like an internet company’” Robinhood co-founder Baiju Bhatt tells me. It’s hit 2 million users, up from 1 million in October, and it’s now adding around 140,000 accounts per month.
Other online brokerages like Scottrade and E*trade charge $7 to $10 per trade. But by making trading free, Robinhood has saved its users a half billion dollars in commissions on the $50 billion in transactions its processed. Bhatt beams, “We pulled a half-billion dollars out of the finance industry and redistributed it to average young Americans. That’s something I’m personally very proud about.”
“But ‘how are you going to make money long-term?’ has been a question mark” Bhatt says. Gold has answered that question.” A Gold subscription lets users borrow up to double the money in their account to trade on margin with leverage, plus skip the three-day waiting period for deposits and make trades instantly. Gold costs $6 to $15 per month for smaller account sizes and less borrwing power, while higher prices up to $200 per month let people borrow up to $50,000.
Robinhood also earns money from rebates its gets for directing its order flow to broker dealers, though Bhatt insists “We do not sell data to anyone. We have never sold data to anyone. We just do not do that.” There have been misconceptions that Robinhood sells high-frequency traders its data to help them trade against the startup’s customers. But Bhatt says “The rules around this stuff as so tight. We’re not a social media company. If we even step slightly out of line with anything we all go to jail.”
Meanwhile, Robinhood earns money on the interest of cash sitting in its users’ accounts, which could get a boost if the Fed raises the interest rate.
“It’s gone from ‘we want to see where the revenue is going’ to wow that’s really strong’” Bhatt relays.
Robinhood is also launching a new referral program today, designed to lure new users but also teach them how to use the app. Co-founder Baiju Bhatt tells the company was trying to figure out “how do we build a referral program where when the person signs up, they get a unit of our service for free, like with Uber you get a ride for free so you immediately know what Uber does.”
Now when one user refers someone else who signs up, both get one share of a randomly selected company from a set that includes Facebook, Apple, RiteAid, Ford, and General Electric. “Most people who don’t invest in the stock market, their biggest hangup is they don’t know which stock to buy their very first time” Bhatt says. But he insists people should dive in to start learning.
Robinhood has plenty to keep learning itself. It will have to continue to clamp down on fraud to minimize its costs. Meanwhile, it will have to compete with the big brokerages like Charles Schwab that are responding to its invasion of their market by lowering trading fees.
But if the startup can continue to make a historically expensive service free through a lean engineering team instead of a giant brick-and-mortar footprint, it could shake up the finance industry in a big way.